by Dõv Baron
The number one problem facing business today is loss of top talent. Ninety-one percent of Millennials—those workers born between 1980 and 2004—expect to stay in their current job fewer than three years. Companies can’t afford that kind of turnover as many studies show that the total cost of losing an employee can range from tens of thousands of dollars to 1.5 to 2 times their annual salary.
“The twenty-year career employee is extinct,” says leading authentic leadership expert Dõv Baron. “In order to create loyalty amongst Millennials, today and tomorrow’s leaders will need to go ‘Full Monty!’”
In his latest book, Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent, Baron exposes the myths surrounding leadership and puts forth the vital things today’s leaders must do if they to want keep their top talent and generate fierce and unshakable loyalty in employees and customers alike. As President of Authentic Paragon Alliance and The Authentic Speakers Academy for Leadership, Baron brings both brilliant insight and in-the-trenches experience to the topic of leadership and loyalty. He dispels the myth that Millennials are self-centered and driven by a sense of entitlement, and instead explains that today’s talent is empowered by moving beyond their “job,” cultivating a career that provides not only monetary reward but fulfillment and a sense of communal contribution as well. And, in order to maximize these employee connections, leaders must learn to embrace vulnerability and connect through stories that cement bonds and lay the groundwork for true loyalty.
“Vulnerability is the power that will generate loyalty in a Gen Y workforce and the hallmark of a courageous leader,” adds Baron. “This vulnerability is all the more important when it comes to connecting with employees through storytelling. Facts and figures never create the kind of bonds that telling your story can and it’s only ‘Full Monty’ storytelling that builds meaningful relationships. Through the pages of Fiercely Loyal, leaders will receive the necessary guidance on the road to developing their own story.”
An edgy, thought-provoking, must-read, Fiercely Loyal is a wake-up call for leaders who are challenged by how to attract and hold on to talented people, and specifically addresses:
Characteristics of a notable leader and the need for Chief Relationship Officers (CROs) in today’s workplace
- Why purpose matters more than profit for both employees and customers
- The 4 C’s of a Fiercely Loyal corporate culture
- Leadership vulnerability and the need for ‘Full Monty’ storytelling
- How to create your own ‘Full Monty’ story
- And much more!