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The Message of This Inauguration: The Eyes Have It

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By Eddie Reeves


It was everywhere in everyone’s eyes:

In the bright eyes of the six year old twins bundled up in Obama thick coats and skullcaps.  The tired by smiling eyes of the college students who dragged their bodies across the Mall weary from too much party and too little sleep.  The teary eyes of the 90-something year-old great grandmother who clutched tightly to the “March for Jobs, Peace and Justice” sign that she had carried at the 1963 March on Washington.

It was there everywhere in every eye: That unmistakable, wonderful spirit of love.

Sure, there were all kinds of major, history-making implications of this election and in this inauguration.   The President gave an inaugural speech that, while it may not make history, was clearly one of the more significant of recent decades, as he laid out an unmistakable, unapologetic and unflinching predicate for a second term that will be all about using government making positive, progressive change:

“What makes us exceptional — what makes us American — is our allegiance to an idea, articulated in a declaration made more than two centuries ago: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are Life, Liberty, and the pursuit of Happiness.” Today we continue a never-ending journey, to bridge the meaning of those words with the realities of our time. For history tells us that while these truths may be self-evident, they have never been self-executing.

In many ways, this election was even more significant than 2008.  Four years ago, the nation made history by electing its first African American president, with all that that has meant.

Four years ago, many claimed it was a fluke, based on some combination of an economy in meltdown, a weak opponent who appointed a ridiculous, woefully unprepared running mate. But this go around, the President got rehired based on one thing: his performance.

But none of this was the main thing that I took away from the inaugural festivities of the last few days.  What I marveled at, and what I will never forget, is that look that was in every eye.  It was the look that has been there in every major accomplishment of societies the world over for centuries. It was the look that was purposeful and powerful.

It was the look of hope.


Eddie Reeves is Principal of Reeves Strategy Group, a Dallas-based marketing, public relations and public affairs consultancy that helps service firms design, develop and deploy campaigns guaranteed to help drive profitable growth.  To learn more about how you can generate no-nonsense business growth, please visit, or email him.

  • Phelps

    Sounds like a Scientology meeting.

Average Joe
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