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The Best Way to Understand the Exponential Growth of Data

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It wasn’t long ago when data growth was one of the biggest problems within information technology professions– in fact, it still tends to be a hassle for IT. Data growth in a business can end up costing the company a lot of money and troubles. The first step to tackling a data problem is to understand the causes and solutions to exponential data growth.

Data growth is a problem in most businesses. There are a lot of reasons for this. One stems from the fact that the people who produce data and those who are responsible for storing and securing it, IT, are separate departments. Also ,we all know that data has value, but not all data has the same worth (and what determines its worth, anyway?). It’s difficult to discern what data is worth keeping where and for how long.

What Causes Data Growth and What Can be Done?

There are many factors that cause data growth. Studies have found that data growth rates in a business can increase from anywhere between 40-60% in a single year. Similar surveys note that about half of IT personnel rank data growth in their top three concerns. So what’s to blame for all of this growth? Factors such as:

  • Emails and Documents
  • Increased Traffic
  • Data Creation and Receiving Data

Why would data growth even be a problem? Well, whenever more data is involved it demands more resources as far as storage and processing. Additionally, data protection becomes harder than it ever was before. As a business incurs more and more data, they are more likely to lose files from crashes before the files were saved and by not properly backing up data. Losing files can ultimately cost a lot of money for a company, which starts to be a big problem as losses become recurrent. When data growth gets out of control, a business can have trouble securing and protecting their files.

What Can Be Done About Data Growth

The first reaction to growing data rates is to keep up with them by expanding storage space and data center usage. While that is one action, it is more important to focus on backing up files to avoid losing data if (when) systems crash. When a business loses data, the recovery can often be a long, frustrating, and expensive process which should obviously be avoided when possible.

Businesses should first identify how much data growth can be expected. Many businesses notice anywhere between 40-60% growth annually, but not all businesses are the same. A business that relies on the internet can expect more growth than others. Once a company knows what to expect, they will be able to plan for it with emergency recovery procedures, backed up files, and a reliable data host.

A Look At Awesome Data Centers – An infographic by the team at

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