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Facebook’s New Camera App: InstaFacebook

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Facebook acquired Instagram for a value of $1 billion shortly before launching their own camera app, Facebook Camera, which seems to compete with their own product at first glance.

One of two things must happen. Facebook Camera and Instagram must go in different directions while working together to help Facebook’s bottom line, or Facebook Camera must merge with Instagram’s app to become one.
Facebook has said that they intend to develop Instagram separately. This could mean that they actually will leave most of Instagram as-is and simply add some Facebook integration such as ads, ways to post to your Facebook wall, or simply getting more Facebook likes. It doesn’t make much sense to have two competing products in your own line unless they are significantly different. All indicators say that Instagram will stay far different from Facebook, however.
The co-founder of Instagram, Kevin Systrom, said, “It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.” Thus indicating that Instagram isn’t going to disappear into Facebook. CEO of Facebook, Mark Zuckerberg, also said they are “committed to building and growing Instagram independently”.
Far more likely than Instagram disappearing is that Facebook will market Instagram much differently than, thus creating two separate product lines in non-competing fields and expanding their ad network base.
Historically, this was not the case. Facebook has bought out several other competitors and simple absorbed them into its structure and shut them down, such as ConnectU or Glancee. It would appear that Facebook is trying another strategy of eliminating the competition by saturating the market with seemingly competing websites of its own.
Instagram itself is likely to remain a great site to share photos from your phone. Instagram has attracted a unique audience. They love to share photos with each other easily and painlessly and really enjoy both the square format and the unique filters Instagram offers. There is a simplicity in the site and app that Facebook will have to be very careful not to disturb.
Over the next few months, Instagram is likely to change very little. Perhaps getting a Facebook like button and maybe a subtle ad. Facebook does not want to disturb Instagram’s already comfortable user base and wants to give them time to adjust to the new ownership. By not changing much, if anything, Facebook gains their trust as a company who will not ruin a good thing.
A few more months down the road, however, and Instagram may seem some dramatic changes. In addition to more ads, Instagram may see some back end coding changes that would allow for more Facebook integration, giving users the option to post to their Facebook wall or Instagram, for instance. The layout may also change and Instagram may even become part of with a URL such as It would still be separately developed, but integrated. Such a move would make several Instagram users a bit nervous, however, so it is unlikely that Facebook would make such a move.
In all, Instagram users should be optimistic. Facebook has said they will leave Instagram separate from their parent company and in all likelihood, the minds at Facebook will come up with some very useful and enjoyable innovations for the young photo sharing app without changing what made it so popular in the first place.

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