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Green Marketing Exposed [Infographic]

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‘Green’ is the new cool thing. Sustainability not only makes our world better, but it also seems to bring the best out of people. Making our world a better place to live in is never a bad thing. All of us wouldn’t a healthier and greener place to call home. So no wonder companies are taking advantage of that.

This infographic by Marketing Degree illustrates the advantage that companies have taken by misleading consumers and making them “Greenwashed”. Greenwashing is a term that defines a company’s marketing tactics that mislead consumers about the environment-friendly product or service that a company has to offer and in a sense, ‘brain washing’ consumers to think that they’re being green and sustainable. This infographic highlights 7 common ways that companies mislead consumers and how you — the person who strives for sustainability — as the consumer, can avoid such traps.

Green Marketing Exposed
Created by: Marketing Degree

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