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AT&T and Mana Roll Out Summer Tour for Latin Music Fans

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Spanish Rock Band MANA: Fher, Sergio, Alex and Juan.


PRNewswire

AT&T in collaboration with Latin music group Mana is rolling out one of this year’s hottest Latin concert tours, “Drama y Luz,” offering exciting store celebrations and pre-concert in-venue activity zones for music lovers. This alliance between Mana and AT&T builds on the company’s ongoing efforts to strengthen ties with the Hispanic market in particular, rewarding customer loyalty and providing closer, faster and exclusive access to today’s entertainment industry.

“This collaboration with Mana allows AT&T to build on its Hispanic entertainment offerings and provide fans with unique events, in anticipation of what are sure to be amazing performances,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T.

The in-store fan events, happening at select AT&T stores, will offer customers music-related activities and promotions, while making it easy to shop and test a variety of devices and applications including AT&T’s extensive music services.

Fans will have the opportunity to get concert tickets with a new qualifying U-verse or wireless service purchase valid only at AT&T participating stores**. To learn more about concert tour dates, qualifying offers and a list of participating stores, fans can visit www.att.com/mana .

The multi-city Mana concert tour makes stops in key cities across the country. Mana will perform at the American Airlines Center in Dallas, Thursday June 30, 2011.

For additional information on Mana please visit www.mana.com.mx .

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