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Skip Cheatham, Buckwild and Skip Murphy: What’s next for K104?

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By Wilton Hollins

“If it aint broke why fix it?” is the question thousands of K104 (KKDA-FM) listeners asked in 2007. That was when popular radio host and member of the number one rated Skip Murphy and the Morning Team’s, Nanette Lee was fired, leading to a parade of firings to follow.

Prior to Lee’s termination, K104 enjoyed years of being the number one rated radio station in the Dallas-Fort Worth metroplex. Achieving this position was no minor task; the DFW metropolitan area is the fifth largest media market in the nation. The hosts, Skip Murphy, Nanette Lee, Sam Putney and the rest of the cast enjoyed rock-star status. Their popularity consistently kept the ratings above competitors such as Kidd Kraddick, Tom Joyner, Ricky Smiley and others.

Despite being “king of the hill”, station management decided to tamper with the talent, and by tamper I mean fire the talent. The first to go was The Whig, the well-liked producer of the show and often the butt of many jokes. But the firing that really started the deep decline of station ratings was that of comedian and Dallas native, Nanette Lee. Thousands of her fans were stunned and left in disbelief. Many thought her disappearance from the show was a stunt and fully expected Lee to return within a month.

Skip Murphy, the shows namesake was the next to be let go. He was replaced by the program director, Skip Cheatham who renamed the morning show Skip Cheatham and the Playground. Even though two of the original morning team members remained (Putney and Chris Arnold), The Playground was never able to achieve the ratings success or on-air chemistry of Murphy’s show.

Skip Cheatham is now out at K104 with his departure being framed as voluntary. But why would he want to leave one of the best jobs in the country? It has been said Murphy was let go to make room for Cheatham as part of an effort to reign in salaries, but the move proved to be ratings suicide.

It is now rumored that Skip Cheatham’s replacement will be Buckwild from Birmingham’s WBHJ 95.7 Jamz morning show (the station website is soliciting feedback on who should be new morning host).

Since we’re on the rumor road, I’m also told that the fully intact Skip Murphy and the Morning Team will be returning to the Dallas Fort Worth market. The team will include all cast members, Skip Murphy, Nanette Lee, Sam Putney, Chris Arnold and the Whig. They will likely land at a competing station. As they say in the radio business, stay tuned. We’ll talk.

  • Nature Sargent

    If Skip Murphy and the Morning Team returns to this market, I will listen to the radio again. I haven’t listened to morning radio in YEARS. I listen to cd’s. Unless I am in traffic, at which point I listen to KRLD news radio. On Monday afternoons during football season I listen to ESPN radio. But, K104 and all the other similar stations long ago lost me.

  • Dallas Guy

    I would like to see K104 stay local by adding someone from the DFW Metroplex.
    The Vincent Tucker Radio Show would be a good look, moving from internet to terrestrial… It may be quite a large jump, going from weekly to daily and there would be a dramatic change in potential listenership, but they have a good, polished product.

    I think there are a few other potential local internet radio shows, but I don’t think any bring to the table what Tucker’s show does. He is from Dallas, already has a name in the right circles around town, the show has great chemistry and its format is very professional… I think the website is vincenttuckerradioshow.com…

  • KJ

    I guess these types of radio stations are okay for entertainment, but I like Michael Baisden who talks about community issues whether the subject is social, or political. Always liked Tom Joyner without the silly side-kicks, but was NEVER a fan of Skip Murphy and his Morning Team. Sorry.

  • Shelia

    I stopped listening to k104 when Skip Murphy and his team were let go. The new group was not worth listening to. DFW radio will never be good until Skip, Sam, Chris, Whig and Nannette come back. Whoever made the decision to let those dynamic guy’s go should be replaced….Sorry, I’m just keeping it real.

  • Tearra

    I hope like hell that last rumor is true. WHEREVER they go I’ll be listening. I stopped listening when I saw they were splitting up the Morning Team. I grew up listening to them so I was a very loyal listener.

  • Diva Dee

    I would love to hear the Skip Murphy Team come back ! whatever station they go I will listen.I know Skip Cheatham personally we go way back to pensicola days, and honestly they were not a good fit, him, Jade they just didn’t have the chemistry and the realness that’s all I’m saying. I want to hear my family again. I’ve missed them……

  • “.A.” Hustle

    I Loved Skip Murphy & The Original Morning Team I grew up on them as well & it will never be a Dynamic Morning crew ever to Top this Crew in the Dallas,Ft Worth Metroplex they were Funny,Inspirational & so True & Family so To My Original Morning Team Skip Murphy,Chris Arnold,Sam Pudney,Nannette Lee, & Tha Whig we Loved you All & All that you gave us & if you all come back I will definintely be listening again!!!!(Big Ups To The Origianal K104 Morning Team 4LIFE!!!!)

  • Jayzzzz

    OMG if Skip murphy, the Wig and Nanette, Chris and the awesome Sam Putney come my back they would run them all out of business, Rickey Smiley is cool but his dempgraphics is the really young audience, Steves show has turned into and all about what I can hock and me me me it seems- still funny but the what Im doing thing is getting old, and u can kind of tell radio is becoming a side thought to him and his team. K104 is crap period its really the Jade and the other girls power hour and this Buckwild guy OMG WTF, WHAT where they thinking, I thought skip Cheatham show was bad BUT dang I just can’t listen to it at all NOW. TOM JOyner is TOM he’s always gonna get his listeners but if U bring back the Skip Murphy morning team Watch out Tom it’s on:)

  • Lavish

    K104 sucks. I am tired of the lame show. Lady Jade’s voice is irritating and please if your a christian, at like it. Dee Dee is ok. Jade and Buckwild and the crew needs to go. Ricky Smiley has my attention everymorning now

  • Shiaa’

    It would be nice to get a morning show worth listening to in DFW….for now Rickey Smiley is it. I was such a huge fan of k104, but once Chris and Sam were “let go” I had a change of heart. This new Buckwild man has got to go!!!! I can’t even take him, IMO he does not fit in with the Dallas crowd if that makes since.

  • http://guerinsfocus.com TJ

    Whatever happens needs to be productive. I listened to the morning team but did not listen to the playground or what they have now. Black radio needs to be more like Baisden and have a good mix. They can be funny and still discuss the serious issues that affect the black, minority community. One thing I did not like about the morning team was the way they thought everything was so funny. When you are reporting a story of someones death or misfortune, that is not funny. They seemed not to realize that “maybe” the family members of the person were listening. I do not wish misfortune on anyone but I hope they do get to return but I hope they are more humble and have learned some lessons.

  • ANN

    HMMMMMMMMMMMMMMMMMMMMMM…YUMMY…… WIG BACK???????? OH YEAH, HE’S THE BEST THING SINCE WHITE BREAD……………i WOULD L O V E TO HEAR HIM AGAIN……. MAKE IT SOON,,,,,, HC TOWN IS ALL FOR YOU BABY……………………………….. AND SO AM I !!!!!!!!!!!!!!!!!!!!!!!!! WOULD LOVE TO SEE YOU SMILE ……. I AM REMEMBERING………….. BRING IT ON……… YOU ARE ONE HOT MAN………. NO ONE CAN MATCH YOU….. EVER………….. WHEN I HEAR “YOUR SONG” I THINK OF YOU………..

  • Jessica 70′s baby

    I was definitely a faithful listener to K-104 until they made the changes and let “the real” (skip murphy & co.) morning team go. They were like my morning dose of coffee. I was not a morning person and faithfully had to have a dose of them to start my day at work… I just hate the new changes. I gave the playground a chance because I was so faithful but they just couldn’t hold it down and too bad for K-104 because now they have done the ABSOLUTE FOOL and created a guy named BUCKWILD to run the show… Well, guess I’ll flip flop and listen to 97.9, and 94.5 VERY BAD MOVE K-104! Hope the rumor is true and when the new show comes out that K-104 gets shut down cause GOD DON’T LIKE UGLY and the upperhands at the station have made a big mistake… big big mistake…(in my julia roberts voice)

  • Djones

    I did enjoy the show when Murpheys crew was on. Rickey Smiley was fairly new then, but now I believe Smiley own the morning …even when Chetham and buckwilde. Rickys show has a unique crew that kind of reminded me of how Murphys show was. I wish them the best of luck but its all about Rickey Smiley now….his show is fun and entertaining. I also listen to Mike baised in the evening.

  • R. Clyde

    Dallas radio needs something fresh not the same old same old. That’s why everybody gets fired. That’s why records don’t stay on the charts forever. Even Opra called it quits. Tom Joyner moved on and became a legend. Steve Harvey moved on and became world wide, bruther still kickin. Puh-leeez don’t bring back some old $#@t that done moved on. Skip Cheetum, Skip Murphy, none of em. New people come in the game every day. Give us something new.

  • Leslie

    I listened to Skip Murphy and the Morning Team since I was like twelve. I have had to jump from the K104 boat to venture to other stations like 97.9 and Steve Harvey Morning Show. When they started firing people, I knew immediately that everything would go down hill from there. Why would the station muck up something so good and replace it with the Bullsh#t on the radio now?
    And if I hear Lady Jade’s ditzy ass say one more dumb thing I will throw up on my radio!

  • kevin

    IS BUCKWILD GONE FROM THE SHOW. i HOPE SO, AINT HEARD NONE OF HIS CORNY-NESS LATELY

  • SAL

    WE ARE STILL WAITING ON WIG……. THE BEST WAY TO WAKE UP IN THE WORLD IS TO WIGS VOICE……. JUST HOPE HE IS STILL SWEET AND WARM. JUST LIKE A COZY FIRE……… UH HUH, HES FINE……. ALWAYS WAS, AND ALWAYS WILL BE IN MY MIND AND HEART….. THAT WOULD BE A MIRACLE COME TRUE…… XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

  • tommy. t

    Man i loved the skip murphy team they had me crying in laughter befor i went to school..now these new guys sucks… love 97.9 the beat now…..k104 bring realness back and thats skip murphy and the morning team are just pack your bags and go. who is next cat daddy….if you guys lose him then yall really are crap

  • dj

    So is skip nem on a station right now? All these mourning shows are corny now and none of them are funny if you ask me and thats including 97.9 with ricky. I listen to 105.3 my whole ride to work in the mourning and they often get me laughing or ill listen to Howard Stern

  • nay

    skip murphy and company is back together…all of them…go to fishbowl 9-11 cst mon -fri. or go to skipmurphyancompany.com

  • bunny

    I miss skip cheatham, I listened to him more than skip murphy (I’m a 90′s baby)
    BRING THEM BOTH BACK, THAT MIGHT BRING THE RATING WAY UP!!! or atleast just bring skip Cheatham back :]

  • ash

    skip murp was one of the best shows and why they made the change was crazy can i get a job at the station i would bring back skip m. and greg s. best dj s

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