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First Super Bowl XLV Emerging Business Workshop Set For Fort Worth

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From Dallas South News Wire

Event will navigate minority- and women-owned businesses through an informational session on Super Bowl XLV procurement opportunities

NORTH TEXAS (Sept. 30, 2009) – The North Texas Super Bowl XLV Host Committee today announced the first in a series of three workshops designed to educate minority- and women-owned entities on how to pursue Super Bowl-related opportunities. The initial event will take place on Oct. 27 from 2-5 p.m. at the Round Up Inn Ballroom of the Amon G. Carter Jr. Exhibit Hall in the Will Rogers Memorial Center (3401 Lancaster Ave., Fort Worth, TX 76107).


Subsequent workshops in this series will be held in Arlington and Dallas, with times, dates and locations to be announced in October. All three events in this series are offered free of charge. To fully understand the NFL’s procurement process and opportunities offered via its Emerging Business Program, attendance at these events is highly recommended.

To register for the workshop online, go to

Super Bowl XLV will be played in Cowboys Stadium on Feb. 6, 2011.

“This is a great opportunity for those minority- and women-owned businesses interested in bidding on Super Bowl-related contracts to learn about the process,” said Robbie Douglas, the Host Committee’s Director of Business Development. “As we’ve said before, the Host Committee’s number one goal is to ensure that everyone in the North Texas business community knows about the Emerging Business Program. We can’t promise anyone a contract, but we can work to ensure that information saturates North Texas and every North Texas business understands how to participate. This is a great way to open that dialogue.”

The first workshop, entitled “The Game Plan,” will focus on:

  • Background information and an NFL overview of the Emerging Business Program
  • Presentations by Emerging Business Program Co-Chairs
  • An overview of Super Bowl XLV
  • North Texas process overview
  • A presentation from certification agencies

The NFL Emerging Business Program is designed to provide local minority- and women-owned businesses with the tools to bid for participation in the Super Bowl procurement process. While participation in the program does not guarantee receipt of Super Bowl XLV-related contracts, it is the intention of the NFL and North Texas Super Bowl XLV Host Committee that interested minority- and woman-owned businesses receive information on the Super Bowl procurement process and an introduction to potential purchasing entities.

At last year’s Super Bowl in the Tampa Bay area, 130 minority- and women-owned businesses were awarded roughly $4 million. The major qualification is that the business be owned at least 51 percent by a U.S. citizen who is a woman and/or a minority.

“For an event of the Super Bowl’s magnitude, it just made sense to create a program of this kind, especially once you recognize all that the Super Bowl touches — so many people and so many walks of life,” said Tisha Ford, the NFL’s Manager, Events Business Development. “We are hands on in terms of explaining all the stages of procurement — funding, insurance, all the various different components that may come into play. It’s an exciting process.”

“We want these businesses, no matter how small they think they are, to know they can take this experience beyond that Super Bowl game,” Ford added. “They can be a viable participant in other big events that may come to the North Texas area after the Super Bowl is gone.”

To learn more about the Emerging Business program, go to:

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